Product Catalog

An international company needs its first comprehensive corporate catalog to be designed and created. Very, very quickly.

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Grindmaster-Cecilware is a global brand that manufactures beverage and foodservice equipment. Formed from a merger of two corporations, this single entity now needed to consolidate and unify all of the marketing, advertising, and sales materials.

Summa Creative was asked to design the first comprehensive product catalog, integrating the separate foodservice and beverage price lists. This piece was to set the new standard for all upcoming collateral — presenting additional promotional copy, detailing features and benefits for each product family, and showcasing product photography and informative graphic spreads.

And, we were given a month to get from vision to print-ready files. 

Summa Creative was given the OK to start designing on 1 November, and on 6 December we turned the files over to the printer to meet a New Year’s delivery deadline. The final catalog was 180 pages plus cover, CMYK +1 PMS, and a complete success.  

Epilogue:  The year after publication of the newly designed catalog, other giants in the same industry released their catalogs with a remarkably similar look and feel. 

Imitation truly is the sincerest form of flattery.

“Very much appreciate the urgency and feverish pace Summa Creative worked to get this completed. Truly unbelievable, and amazing result.”

Greg Immell
Senior Vice President,
Sales and Marketing
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