Grindmaster-Cecilware
Corporate Identity and Brand Standards

Following the merger of two foodservice giants, a new identity is necessary that is part of a broader master brand strategy.

Grindmaster-Cecilware Brand Icon
Grindmaster-Cecilware Logo

Grindmaster-Cecilware was formed from two long-storied companies that have contributed significantly to the history and evolution of the beverage and foodservice industry. After the merger, with a refreshed and defined sense of purpose for the company, they needed to completely rethink the brand identity as well.

Incorporating a drop of water, a lick of fire, and a frozen flake into the corporate logo reflects the company’s commitment to being the industry’s single source solution for hot, cold, and frozen beverage and foodservice equipment. The new brand identity is crisp and vibrant, and illustrates the renewed energy for continued innovation.

“Summa Creative’s impeccable sense of design and business acumen have resulted in Grindmaster-Cecilware having the best brand messaging and identity building materials in the company’s 100 year history.”

Suzannah Stephens
Marketing Manager
Grindmaster-Cecilware
Grindmaster-Cecilware Brand StandardsGrindmaster-Cecilware Brand StandardsGrindmaster-Cecilware Brand StandardsGrindmaster-Cecilware Brand StandardsGrindmaster-Cecilware Brand Standards

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