An international company formed before the turn of the century wants to know - what if we created individual websites for new products, full of details and description, which we could link to directly in promotional material?
As a century-old, international company, Grindmaster-Cecilware certainly understood advertising and marketing. They knew there had to be a better way to educate the industry and end users on their new products and equipment lines.
Stand-alone microsites have been developed to support the launch of new product rollouts, providing a wealth of detail and imagery that wouldn’t be able to find its audience any other way. Equipment capacity, operations, and return on investment criteria are covered, as are product specifications and data on features and benefits. The microsites identify everything a buyer would need to assess which models would best fit their business. Five microsites have been created thus far for new initiatives, with plans to create sites for already established models.