This nonprofit with the budget of a nonprofit asked “What if the invitation to our largest fundraiser could look expensive and elegant without the cost?”
EarthSave educates people about the effects food choice has on the environment, and encourages a shift toward a healthy, local, plant-based diet. Their largest fundraising event of the year is the turkey-free Thanksgiving dinner, and with this invitation, they were attempting to elevate the image of vegetarian dining at minimal expense.
Their emphasis on the harvest of the season, and the importance of self-sustaining food sources led us to the natural imagery of an acorn, and the use of recycled paper. By printing on a duplex cover colored paper, we were able to print with only one color of ink. We also used envelopes that had already been converted, and didn’t bleed any of the design off the edge. Although the finished invitation had a very luxurious and upmarket feel, the cost was minimal.