Following the merger of Grindmaster Corporation and Cecilware Corporation, what if we create a completely new identity for Grindmaster-Cecilware, that is part of a broader master brand strategy?
Grindmaster-Cecilware was recently formed from two long-storied companies that have contributed significantly to the history and evolution of the beverage and foodservice industry. After the merger, with a refreshed and defined sense of purpose for the company, they needed to completely rethink the brand identity as well.
Incorporating a drop of water, a lick of fire, and a frozen flake into the corporate logo reflects the company’s commitment to being the industry’s single source solution for hot, cold, and frozen beverage and foodservice equipment. The new brand identity is crisp and vibrant, and illustrates the renewed energy for continued innovation.